1
Pick a trigger
- Lead Replied
- Lead Interest Status Changed
- Email Opened
- Link Clicked
- Email Bounced
- Lead Unsubscribed
- Campaign Completed
- Personalized Page Visited
- Schedule
- Webhook
Your outreach never sleeps.Now your follow-up doesn’t either.
Instantly Automations turns every reply, click and status change into instant action: update your CRM, ping your team in Slack, score the lead with AI and move them to the right sequence. Automatically.
No code, built into Instantly, and you can test every step before it goes live.
Positive reply routing
Test run Published
Trigger
Lead Replied
AI step
AI Reply Classifier
Interested
Action
Create deal in HubSpot
Action
Notify #sales in Slack
Not now
Action
Move to nurture subsequence
The hidden cost of manual follow-up
Minutes spent per positive reply
Manual
~12 min
Automated~0 min
Replies sit for hours
Hot leads go cold while someone copies data into the CRM.
Tabs, tabs, tabs
Unibox, CRM, Slack and spreadsheets, all updated by hand.
Nothing scales
Every new campaign adds more busywork.
How it works
Three building blocks. Any workflow you can draw.
- 2
Add AI and logic
- Classify replies
- Score leads
- Extract fields
- Draft responses
- Filter
- Branch
- 3
Take action anywhere
- Update lead
- Move to subsequence
- Add to list
- Send reply
- Push to CRM
- Slack
- Google Sheets
Test any step with real sample data before you publish.
Steal these workflows
Proven starting points. Clone one, tweak it, publish.
- Interested replyHubSpot dealSlack ping
Interested reply → HubSpot deal + Slack ping
Your AE knows within seconds.
Use this recipe - Lead repliedExtract phone, title, meeting timeUpdate lead
Reply → AI extracts details → lead updated
Clean data with zero typing.
Use this recipe - Out-of-office detectedMove to subsequence
Out-of-office → follow-up subsequence
Never lose a lead to vacation.
Use this recipe - Link clicked ×3AI lead scoreAdd to hot list
Link clicked 3 times → AI score → hot list
Know who’s warming up.
Use this recipe - Email bouncedAdd to blocklistLog in Google Sheets
Bounce → blocklist + Google Sheets log
Protect your deliverability.
Use this recipe - Campaign finished for leadPush to Pipedrive / Salesforce
Campaign finished → CRM nurture
No lead falls through the cracks.
Use this recipe
AI steps that actually understand your replies
Drop an AI step anywhere in a workflow. It reads the reply and hands clean data to the next step.
- Reply ClassifierSorts every reply by intent
- Lead ScoringRanks who to call first
- Extract Fields From ReplyPulls phone, title and dates
- Email DraftWrites a reply for review
- Sentiment SignalsFlags tone and urgency
- Icebreaker GeneratorPersonal first lines
- CategorizerTags leads your way
Incoming reply
Dana Ruiz · Northwind
“Sounds interesting, can we talk next Tuesday? I’m the VP Sales.”
AI Reply Classifier
Output- Interest: Positive
- Intent: Meeting
- Title: VP Sales
- Suggested time: Tuesday
Next step
Create deal in HubSpot
Plugs into the stack you already use
- HubSpot
- Salesforce
- Pipedrive
- Attio
- Zoho CRM
- HighLevel
- Slack
- Google Sheets
- Airtable
- Calendly
- Typeform
- Shopify
- Webhooks
- HTTP Request
Plus webhooks and HTTP requests for anything else.
Automation you can trust
Test before you publish
Run each step on real sample data and see exactly what it outputs.
See every run
Execution history with step-by-step inputs and outputs.
Retry with one click
Re-run failed executions without rebuilding anything.
| Run | Status | Steps | Time |
|---|---|---|---|
| Positive reply routing | Succeeded | 4/4 | 09:24 |
| Positive reply routing | Failed Retry | 2/4 | 09:11 |
| Positive reply routing | Succeeded | 4/4 | 08:57 |
| Positive reply routing | Succeeded | 4/4 | 08:40 |
Stop being the glue between your tools.
Let every reply, click and bounce move itself.
Set it up once. Let it run forever.
Build your first automation in minutes.
Free to start. Cancel anytime.